Landing your first NIL deal can be exciting, but choosing the wrong agent can cost you money, opportunities, and even your eligibility. Before signing with anyone, it’s important to ask the right questions. The answers will tell you whether the agent is truly working in your best interest.

Here are the top questions every athlete (and family) should ask before agreeing to representation.

1. How Do You Get Paid?

Agents typically earn commissions (a percentage of the deals they secure for you). Some may also charge retainers or flat fees. Always ask:

  • What is your commission rate?

  • Are there any upfront costs?

  • Do you get paid on gross income (before expenses) or net income (after expenses)?

Transparency around fees is non-negotiable.

2. What NIL Experience Do You Have?

The NIL world is new, and not all agents have direct experience with student-athletes. Ask:

  • How many athletes have you worked with?

  • What types of deals have you negotiated?

  • Do you understand NCAA/state/school NIL rules?

You want someone who knows the landscape, not just the theory.

3. How Will You Help Build My Brand?

An agent’s job isn’t just about contracts—it’s about long-term strategy. Ask:

  • Do you help with social media and marketing?

  • Do you connect athletes with brand-building opportunities?

  • Do you have relationships with both local and national companies?

4. Who Else Is on Your Team?

Many agents partner with financial advisors, attorneys, or tax professionals. Ask:

  • Do you have a network of trusted professionals?

  • How do you help athletes with taxes and compliance?

  • Will I still need to hire my own financial team?

5. How Do You Communicate With Your Athletes?

Clear communication is critical. Ask:

  • How often will we meet or check in?

  • Will I have direct access to you, or do I go through staff?

  • How quickly do you respond to questions?

6. What Happens If I Want to End the Agreement?

Contracts should protect both sides. Ask:

  • What’s the length of the agreement?

  • Can I terminate the contract if things don’t work out?

  • Are there penalties for leaving early?

7. Can I Speak With Your Current or Former Clients?

A trustworthy agent should have athletes or families willing to vouch for them. Ask for references. Hearing directly from others is one of the best ways to know what you’re signing up for.

Final Takeaway

The best NIL agents welcome tough questions—they see them as part of building trust. If an agent dodges or rushes through your concerns, that’s a red flag. Remember: this is your career, your brand, and your future.

At NIL Agent Directory, we believe athletes deserve full transparency. That’s why our platform makes it easy to compare agents, read reviews, and make confident decisions before signing any agreement.