Landing NIL deals is exciting, but choosing the wrong agent can create headaches that last far longer than a sponsorship. Too often, athletes rush into relationships with agents without doing their homework. The result? Lost money, broken trust, or even eligibility issues.

Here are the top mistakes athletes make when choosing an NIL agent—and how to avoid them.

1. Focusing Only on Promises of Big Deals

Some agents sell dreams instead of reality. They may guarantee six-figure contracts or national sponsorships, but no one can promise those results. The mistake? Believing hype instead of looking at the agent’s actual track record.

What to do instead: Ask for examples of deals they’ve negotiated for other athletes, and focus on transparency over promises.

2. Not Asking About Fees Upfront

Athletes sometimes sign without understanding how the agent gets paid. Later, they’re shocked by commissions, retainers, or hidden charges.

What to do instead: Ask clear questions:

• What percentage do you charge?

• Do you take commission on gross or net income?

• Are there extra fees for marketing, travel, or third-party services?

3. Ignoring Compliance Knowledge

An agent who doesn’t understand NCAA, state, or school rules can put your eligibility at risk. Too many athletes assume “an agent will handle it,” only to find out later the deal wasn’t compliant.

What to do instead: Confirm that your agent regularly works with compliance offices and stays updated on rule changes.

4. Skipping References and Reviews

Athletes often fail to ask for references—or don’t check reviews. This makes it easy for inexperienced or untrustworthy agents to slip through.

What to do instead: Speak directly with other athletes or families the agent has worked with. Look for consistent positive feedback before signing.

5. Signing Contracts Too Quickly

High-pressure tactics—like “sign today or lose the deal”—push athletes into binding agreements without full understanding. Many regret not slowing down.

What to do instead: Never sign on the spot. Take time to review the contract with parents, coaches, or an advisor you trust.

6. Assuming One Size Fits All

Some athletes believe every agent offers the same services. In reality, some focus on brand deals, while others specialize in local partnerships or long-term career development.

What to do instead: Make sure the agent’s strengths match your goals, whether that’s social media sponsorships, community-based deals, or national brand partnerships.

7. Forgetting About Personal Fit

The best contracts don’t matter if you can’t communicate with your agent. Many athletes overlook how comfortable they feel working with the person.

What to do instead: Pay attention to communication style, values, and trust. This is a partnership—you should feel confident and supported.

Final Takeaway

The wrong NIL agent can hold you back, but the right one can protect your eligibility, maximize your earnings, and guide your long-term success. Avoiding these common mistakes will help you choose an agent who truly has your best interests at heart.

At NIL Agent Directory, we’re here to make that process easier—helping athletes compare agents, read reviews, and find the right representation with confidence.