The right NIL agent can open doors to life-changing opportunities. The wrong one can cost you money, eligibility, and your reputation. Not every person calling themselves an “agent” is trustworthy or qualified. That’s why knowing the warning signs is just as important as knowing what to look for.

Here are the biggest red flags to watch out for when choosing an NIL agent.

1. Lack of Transparency About Fees

If an agent won’t clearly explain how they get paid, that’s a problem. Be wary if they:

• Avoid answering questions about commission rates

• Can’t provide contracts in writing

• Ask for cash upfront with no explanation

A legitimate agent will be upfront about every dollar you’ll owe.

2. Overpromising Results

Be cautious if an agent says things like:

• “I guarantee you’ll land a national brand deal.”

• “You’ll be making six figures in no time.”

• “Just sign with me and everything will be taken care of.”

No one can guarantee NIL deals. Overpromising is often a sign of inexperience—or dishonesty.

3. No NIL-Specific Experience

General sports or entertainment experience doesn’t always translate to NIL. If an agent doesn’t understand NCAA rules, state laws, or your school’s compliance process, they could put your eligibility at risk.

Ask for specific examples of deals they’ve negotiated for student-athletes.

4. Avoiding Your Parents or Trusted Advisors

A trustworthy agent will welcome parents, coaches, or advisors into the conversation. If someone tries to isolate you or rush you into signing without input from people you trust, that’s a major red flag.

5. Vague Contracts or No Written Agreement

If the agent doesn’t provide a clear, written contract—or the contract is filled with vague language—you could end up locked into unfavorable terms. Always insist on reading and understanding the agreement before signing.

6. High-Pressure Tactics

If you hear lines like:

• “You have to sign today, or the deal is gone.”

• “Don’t waste time thinking about it.”

Walk away. NIL opportunities are important, but no legitimate deal should require you to sign without careful review.

7. No References or Bad Reputation

Agents with nothing to hide will happily connect you with current or former clients. If they can’t provide references—or if you hear consistent negative feedback—it’s a strong signal to look elsewhere.

8. Mixing Roles Without Clarity

Some agents try to act as your financial advisor, tax preparer, and lawyer. Unless they hold those professional licenses, that’s risky. An agent should know their lane and connect you with qualified professionals when needed.

Final Takeaway

Choosing an NIL agent is one of the most important decisions you’ll make in your NIL journey. Watch out for hidden fees, pressure tactics, vague promises, and lack of NIL-specific knowledge.

At NIL Agent Directory, we’re here to help you find trustworthy representation, compare agents side by side, and read real reviews from other athletes and families.