Frequently Asked Questions (FAQ)
We know choosing the right NIL agent can feel overwhelming — especially if it’s your first time navigating contracts, deals, and compliance. That’s why we built the NIL Agent Directory to be the most trusted, transparent place for student-athletes to find, research, and review NIL agents.
Below you’ll find answers to the most common questions we get from student-athletes, agents, and parents.
About the Directory
Q: What exactly is the NIL Agent Directory?
A: The NIL Agent Directory is an online platform designed to give student-athletes a clear, unbiased look at the agents who represent athletes in Name, Image, and Likeness (NIL) deals. It’s more than just a list — it’s a community-driven review system where athletes can share their real experiences and learn from others.
One of the biggest benefits? You can compare multiple NIL agents side-by-side — their ratings, reviews, specialties, sports focus, fees, and services. Instead of relying on a single phone call or one recommendation, you can line up three or four agents in the Compare Tool and see exactly who offers the most value for your career goals.
Q: Are the agents listed on your site vetted by you?
A: Yes — but only at a preliminary level. We do a basic screening for every agent before they appear in the directory. That includes confirming basic credentials, checking public records, and looking for obvious red flags.
However, we do not conduct a full background investigation or guarantee an agent’s future performance. The most powerful part of this platform is the first-hand ratings and reviews from actual student-athletes and clients. Their experiences — good or bad — give you the clearest picture of what it’s like to work with that agent.
Using the Directory
Q: How do I search for an agent?
A: You can search by:
Agent Name (if you already have someone in mind)
State or Region (for local representation)
Sport Specialization (football, basketball, Olympic sports, etc.)
Ratings (see top-rated, most-reviewed, or newest)
Once you find agents you’re interested in, click “Compare” to put them side-by-side. This is where you can really see differences in:
Communication scores
NIL compliance knowledge
Deal negotiation history
Brand-building support
Athlete education efforts
Fee transparency
This tool is a game-changer for athletes who want to make a decision based on facts, not just promises.
Q: How do I leave a review?
A: On the agent’s profile page, click “Leave a Review.” You’ll give a star rating and share your personal experience. Be specific — details about communication, deal results, and professionalism help other athletes make informed decisions. All reviews must follow our Rating Guidelines to stay respectful and helpful.
Q: Can I edit or remove my review later?
A: Yes. Email info@nilagentdirectory.com with your name, email, and a link to the agent’s profile. Let us know if you want the review updated or removed entirely.
Q: Do you allow anonymous reviews?
A: No, because anonymous reviews can damage credibility. We require valid contact information to post a review. However, we can hide your name publicly if you prefer privacy.
For Student-Athletes
Q: How do I know if an agent is the right fit for me?
A: Start with our 10-Point NIL Agent Checklist — it covers everything from communication to contract terms. Then use our Compare Tool to see how potential agents measure up on each factor. Finally, read through reviews from other athletes who have worked with them. If an agent isn’t checking most of your boxes, it’s a sign to keep searching.
Q: Can I report a bad experience with an agent?
A: Absolutely. You can leave a public review on their profile or submit a private concern through our Report a Concern page. We take reports seriously and may investigate further if there are repeated complaints.
Q: Do you match me with an agent?
A: Not directly. Our role is to provide the most complete and transparent information possible — you make the choice. But with our Compare feature, you’ll have a far better starting point than just Googling names.
Q: What if I’m new to NIL and don’t know where to start?
A: Start by browsing agents in your sport, reading reviews, and adding a few to your Compare list. Then, reach out to them for introductory conversations. Our NIL Education Hub can also walk you through the basics of compliance, contracts, and brand building.
For Agents
Q: How can I get listed?
A: Visit our Get Listed page and submit your application. We’ll review it, run our preliminary checks, and notify you if you’re approved.
Q: Can I respond to reviews?
A: Yes. Agents can post public replies to reviews, which is a great way to clarify points, thank clients, or show professionalism in addressing concerns.
Q: Can I update my profile?
A: Yes. Email info@nilagentdirectory.com with your profile link and the updated information.
Trust & Safety
Q: How do you prevent fake reviews?
A: Every review requires a valid email, and we reserve the right to verify identities. Our moderation team also monitors suspicious patterns and removes any review that breaks our Rating Guidelines.
Q: What should I do if I think a listing is fraudulent?
A: Report it through our Report a Concern form or email info@nilagentdirectory.com immediately. We’ll investigate and take appropriate action.
Q: How is the Compare feature part of trust and safety?
A: By allowing athletes to compare several agents’ ratings, reviews, and track records side-by-side, the Compare tool makes it harder for bad actors to hide behind marketing hype. Transparency is built into the process — you’ll see what others have experienced before you commit.
Other Questions
Q: Does it cost money to use the directory?
A: No. Searching, comparing agents, and reading reviews are free for athletes and their families. Agents may pay for premium listing features, but basic profiles are subject to our approval process.
Q: Is NIL Agent Directory affiliated with the NCAA or schools?
A: No. We’re an independent platform and are not officially affiliated with the NCAA, universities, or conferences.
Q: What makes the Compare feature such a big deal?
A: Most athletes only talk to one or two agents before making a decision. With our Compare feature, you can line up several at once and instantly see how they measure up — in ratings, reviews, specialties, compliance knowledge, deal history, and more. It’s like having an instant, fact-based “agent tryout” without the guesswork.
Still have a question?
Email info@nilagentdirectory.com — we’re here to help you make the smartest possible NIL decisions.