In the NIL world, it’s easy to think short-term. A quick sponsorship here, a one-off deal there—but the most successful athletes understand that building a strong, lasting relationship with their NIL agent can pay dividends far beyond a single contract. Here’s why long-term partnerships matter, and how to strengthen yours. 1. Trust Is the Foundation […]
When a company offers you a Name, Image, and Likeness (NIL) deal, it’s easy to get caught up in the excitement. But before you sign anything, it’s critical to understand the basics of NIL contracts. One overlooked clause could cost you money, your eligibility, or your reputation. Here’s what every athlete should know before putting […]
Earning money through Name, Image, and Likeness (NIL) opportunities can be life-changing. For the first time, many student-athletes are seeing real income flow into their bank accounts—whether from sponsorships, social media partnerships, appearances, or merchandise sales. But with new income comes new responsibility. Without a plan, it’s easy to overspend and miss the chance to […]
When you start earning money from your Name, Image, and Likeness (NIL), it’s easy to focus on the excitement of cashing your first check. But here’s the truth: the IRS is paying attention, too. Unlike a traditional job where taxes are withheld from your paycheck, NIL income usually comes with a different set of rules—and […]
Your First NIL Check: What to Do Before You Spend It For many student-athletes, getting that first Name, Image, and Likeness (NIL) check is an exciting milestone. It’s validation of your hard work, talent, and brand. But before you rush out to celebrate, it’s important to pause and think strategically. How you handle this first […]
One of the biggest fears athletes and families have in the NIL era is simple: What if I lose my eligibility because of a bad deal? That concern is real. A single contract that violates NCAA, state, or school rules could sideline your career. This is why the role of an NIL agent goes beyond […]