What Does an NIL Agent Really Do? A Complete Guide for Athletes

  When Name, Image, and Likeness (NIL) opportunities became legal, the sports world changed overnight. Suddenly, student-athletes could earn money from endorsements, sponsorships, appearances, social media, and even starting their own businesses. But with opportunity comes complexity—and that’s where an NIL agent steps in. If you’re wondering what NIL agents really do (and whether you […]

The Future of NIL Representation: Trends Agents and Athletes Should Watch

The NIL era is still in its early chapters, but it’s already reshaping the landscape of college and high school sports. As the industry evolves, the role of NIL agents—and the expectations of athletes—will continue to change. Staying ahead of these trends is key to making smart, future-focused decisions. Here are the major shifts athletes […]