What Does an NIL Agent Really Do? A Complete Guide for Athletes
 When Name, Image, and Likeness (NIL) opportunities became legal, the sports world changed overnight. Suddenly, student-athletes could earn money from endorsements, sponsorships, appearances, social media, and even starting their own businesses. But with opportunity comes complexity—and that’s where an NIL agent steps in. If you’re wondering what NIL agents really do (and whether you […]


