NILAgentDirectory.com exists to bring clarity, trust, and transparency to one of the most important — and often misunderstood — parts of the Name, Image, and Likeness (NIL) journey: choosing the right representation.
For the first time in college sports history, student-athletes can legally earn compensation for their talent, their image, and their brand. But that opportunity comes with a flood of new challenges: agents, advisors, managers, and businesses offering deals, promising results, and handing over contracts — often with little guidance, few standards, and even fewer protections in place.
That’s where we come in.
Why We Built This Platform
NILAgentDirectory.com was created with a simple but powerful purpose:
To help student-athletes and their families make smarter, safer, and more informed decisions about NIL representation.
As former athletes, financial professionals, and advocates who have worked with players, parents, coaches, and compliance teams, we saw the same pattern happening over and over again:
Athletes being approached by agents they didn’t know how to vet
Parents unsure of what questions to ask
Coaches caught between supporting players and protecting team integrity
Agents doing great work — but struggling to be found amid the noise
And a growing number of student-athletes learning the hard way what a bad contract, hidden fee, or unethical advisor can do to their future
So we decided to build a centralized, transparent, athlete-first solution. Not a pitch deck. Not a lead-gen machine. A platform with integrity, education, and trust at the center.
What NILAgentDirectory.com Does
NILAgentDirectory.com is the first and only national directory platform exclusively designed to connect student-athletes with NIL agents and professionals, with the tools to compare, research, and rate each listing.
We provide:
A Nationwide NIL Agent Directory
Athletes and families can search for agents by state, sport, service type, or specialty — and read public listings with detailed bios, experience, services offered, fee structures, and more.
Verified Reviews from Real Athletes and Parents
Users can leave honest feedback about their experience with agents. Whether you had a great rep or a disappointing one, your story helps the next athlete make a better decision.
Educational Tools and Resources
Our platform includes a growing library of NIL content:
How to read NIL contracts
Red flags in bad agent behavior
Questions to ask before signing
State-by-state NIL laws
Compliance checklists
Parent guides
NIL terminology glossaries
And more
A Safer Way to Start the NIL Journey
We help athletes take control of their NIL path. No pressure. No pay-to-play access. No spam. Just clarity, tools, and information — right when you need it most.
Who We Serve
We built this platform for the people at the center of the NIL conversation:
For Student-Athletes
Whether you’re a high school standout just getting your first NIL inquiry, or a college athlete with deals rolling in, NILAgentDirectory.com gives you control. You deserve to choose who represents you — based on facts, reviews, and real insight.
For Parents and Guardians
When your child is approached by someone calling themselves an agent, you need a place to research them — and the right questions to ask before handing over trust. We help you protect your family and your student-athlete’s future.
For Coaches and Compliance Officers
You want what’s best for your athletes, but you also need to protect the program and avoid eligibility violations. We provide a resource that’s neutral, transparent, and aligned with athlete safety and school compliance.
For NIL Agents and Advisors
If you do ethical, high-integrity work, we want to help you get found. NILAgentDirectory.com gives you a place to showcase your expertise, build trust through verified reviews, and stand out from the crowd. We’re here to elevate the profession — not dilute it.
What Makes Us Different
There are plenty of recruiting services, marketplaces, and sponsorship platforms in the NIL space. But NILAgentDirectory.com is not a broker, an agency, or a lead-gen site pretending to help athletes.
We are:
Independent: No agents pay to be ranked higher or get special treatment. Everyone plays by the same rules.
Transparent: Every agent profile shows what they actually offer, what they charge (if disclosed), and what others are saying.
Educational: Every user — athlete, parent, or agent — can access tools to make smarter decisions.
Athlete-First: Our mission isn’t to help agents close more deals. It’s to help athletes protect themselves while they build their brands.
Our Values
Integrity. Transparency. Education. Protection. Community.
We believe that every athlete deserves honest information, qualified representation, and a clear path forward. NIL should open doors — not create confusion or expose young athletes to bad actors.
And when athletes are educated and empowered, everyone wins — from the locker room to the boardroom.
Where We’re Going
We’re just getting started.
As NILAgentDirectory.com grows, we’re adding:
More verified agent profiles
State-specific compliance guides
Parent and coach resource sections
Spotlight stories on successful NIL partnerships
Agent badges for professional certifications
Workshops, webinars, and school partnerships
Our goal is to become the trusted NIL hub for athletes and their support teams across the country.
Join Us
Whether you’re a student-athlete looking for clarity, a parent trying to protect your child, or an agent who believes in doing things the right way — you belong here.
Explore the directory. Leave a review. Recommend a rep. Ask a question.
This is your space. Let’s build something better — together.
Contact us anytime at info@nilagentdirectory.com
