Rules and Timing for Younger Athletes

High school athletes are some of the most exciting emerging voices in sports—and with the rise of NIL (Name, Image, and Likeness), brands are paying attention earlier than ever. But unlike college athletes, rules for high school NIL vary widely by state and athletic association. That means knowing when and how you can work with an NIL agent is critical for protecting both your eligibility and your future opportunities.

1) The Basics: Why Timing Matters

  • State Laws Differ: Some states allow high school athletes to monetize NIL, while others prohibit it entirely.
  • High School Athletic Associations (HSAA): Each state’s governing body sets its own rules. For example, California and New York allow high school NIL deals, while states like Texas historically have not.
  • College Recruiting Impact: Even if your state allows NIL, you must ensure your deals don’t jeopardize NCAA eligibility or conflict with future college opportunities.

2) When You Can Work With an NIL Agent

  • If Your State Permits High School NIL: In states where NIL is allowed, you may hire an agent specifically to help with NIL deals (not for athletic recruiting, which is still prohibited).
  • After Checking With Your School/Association: Always verify rules with your athletic director, coach, or state association before signing.
  • When You’re Ready to Handle Brand Commitments: Even if it’s legal, you’ll need the maturity and time management to handle contracts, deliverables, and compliance.

3) When You Cannot Work With an NIL Agent

  • If State/HSAA Rules Prohibit NIL: Signing with an agent in these states could cost you your eligibility.
  • For Recruiting or Pay-for-Play: NIL agents cannot negotiate athletic scholarships or inducements for committing to a certain school—this remains strictly prohibited.
  • If the Agreement Extends Beyond NIL: Some contracts attempt to tie athletes to long-term representation deals beyond NIL. This can create conflicts once you move into college or professional opportunities.

4) Key Compliance Rules for High School Athletes

  • Disclosure: Some states require NIL deals to be reported to your high school or state association.
  • No Team Conflicts: Deals can’t interfere with school/team contracts (e.g., signing with Nike if your team is sponsored by Adidas).
  • Amateur Status: Protecting your amateur standing is critical for NCAA eligibility—make sure your NIL agent understands the recruiting and compliance landscape.
  • Parental Involvement: Most states require parents or guardians to co-sign contracts if the athlete is under 18.

5) Questions to Ask Before Hiring an NIL Agent

  1. Is NIL allowed in my state for high school athletes?
  2. What are my school and state athletic association’s specific rules?
  3. How will you protect my NCAA eligibility?
  4. Do you specialize in high school NIL, or only college/pro athletes?
  5. How are your fees structured (commission, retainer, hybrid)?
  6. What happens if I move to college in a different state with different NIL rules?

6) Red Flags for Younger Athletes

  • Agents pushing long-term contracts that extend into college or pro sports.
  • Promises of guaranteed scholarships or pay-for-play deals.
  • Lack of understanding of NCAA recruiting and compliance rules.
  • Asking for ownership of your name, likeness, or social media accounts.

7) Rule of Thumb

  • State + HSAA First: Check your local rules before considering representation.
  • Parents Always Involved: No high school athlete should sign without parental review and legal guidance.
  • NIL Agent = NIL Deals Only: Representation must focus on brand partnerships, not athletic recruiting.

Call to Action

On NIL Agent Directory, high school athletes and families can:

  • Filter agents who have experience working with under-18 athletes.
  • Compare fee structures and representation agreements.
  • Learn which agents prioritize compliance and NCAA eligibility.

NIL can open doors early—but rushing into an agent relationship without knowing the rules can close them just as fast. Take the time to understand your state laws, involve your parents, and choose representation wisely.