How NIL Agents Help Athletes Build Their Personal Brand

In the NIL era, athletic talent alone isn’t enough to unlock opportunities. Companies aren’t just sponsoring athletes for what they do on the field—they’re investing in who those athletes are off the field. That’s where personal branding comes in. And for many athletes, NIL agents are the bridge between raw talent and marketable brand. Here’s […]

Investing 101: A Beginner’s Guide for Student-Athletes Managing NIL Money

Earning money through Name, Image, and Likeness (NIL) opportunities can be life-changing. For the first time, many student-athletes are seeing real income flow into their bank accounts—whether from sponsorships, social media partnerships, appearances, or merchandise sales. But with new income comes new responsibility. Without a plan, it’s easy to overspend and miss the chance to […]